The Business Consulting Division assists institutional clients seeking international market penetration, helping them expand their profitability overseas while sustaining their competitive position at home.
Companies frequently underestimate the complexity of entering an international market. Although “going global” remains a popular topic among CEOs, in reality, most companies simply lack the experience to enter new markets on their own. Usually new market penetration is left to the distributors, which affects the company's international revenue mix, and the result is smaller margins in foreign sales. This practice also limits penetration efforts, and the companies can never be completely sure that the distribution agent is projecting an accurate image of a company’s sales and marketing strategy.
The Division avoids market entry misadventures by assisting clients in the best method for their international expansion. Typically a client has three options:
- Entering a new market independently
- Entering a market through the acquisition of a local business.
- Replicating the business model of their home market but adapting to the new market realities, or
- Entering the market through acquisitions, joint ventures or partnerships, whereby the company relinquishes some control of the product management to avoid some of the risk
